A sneaky peek at Director Guy Ritchie’s two minute blockbuster for the new Nike Total 90 football boot. You can see the full version on ITV before Manchester United’s Champions League tie with Barcelona tonight. Influenced by Prodigy’s Smack my Bitch Up perchance?
Vikesh Bhatt
Posted on Tuesday, 29th of April 2008 Permalink
Dieter and Lung of Perish Factory have directed this awesome, and, dare I say it, cute music video for Bomb The Bass, called Butterfingers. For the unfamiliar, it’s an analogue synth/sequencer/groovebox, of no particular type, made in felt. Each button and control has a unique character and role in the video that sustains viewing all the way to the witty end. In Dieter’s own words there was “no real trickery to the making of it, just lots of hands, a lot of puppets, a lot of takes and a crap load of duct tape in the back holding things together”. Check it out here.
Gary Butcher
Posted on Friday, 21st of March 2008 Permalink
Seeing David’s earlier post, titled ’Flaming Logos‘, it was clear that a lot of work was put into recreating those 80s motion graphics logos. Plenty of 3D and a good dose of Flame or After Effects I’d wager.
After Effects, Schmafter Effects. Check out how they did this back in the day…
Who needs Maya when you’ve got 6 craftsmen sweating night and day over 3 months, a motion control camera from the ark, and some old school ingenuity.
Hey, I know it’s a 10 minute video, but trust me it’s worth it just for the soundtrack… Altogether now, “Pay a little closer attention to detail…All the things you’re taking for granted… Are just as important as what you see”
Gary Butcher
Posted on Thursday, 13th of March 2008 Permalink
What inspired this video for DVNO by Justice? With scores of flying, exploding, 3D, rainbow and chrome logos – it can only be 80’s TV graphics. Motion by Machinemolle and designed by So me, the talent behind last year’s awesome Justice video – D.A.N.C.E. (via Stereogum)
David Rainbird
Posted on Sunday, 2nd of March 2008 Permalink
CR Blog is at the Design Indaba in Cape Town and reports on a talk by graphic design legend Ivan Chermayeff. This animation of hundreds of logos that his studio has designed is a real gem. Chock full of famous brands such as Mobil, National Geographic and Chase Manhattan, it’s ten minutes long – if you don’t have the time just watch the quick rewind in the last five seconds (caution – flashing images) (via CR Blog)
David Rainbird
Posted on Sunday, 2nd of March 2008 Permalink
Mad Men will make you a happier person. It’s the US show about a 1960’s Madison Avenue ad agency that will make your teeth whiter and it’s coming to the UK on BBC4 – tonight. Created by Sopranos writer Matthew Weiner, it’s a realistic portrayal of a lost time in advertising and American history, before equality, smoking related illness and car seatbelts. Cigarettes, whiskey and discrimination is encouraged in the workplace, but as you’ll find out, not without consequences. The show has a great cast and production values, so satisfaction is guaranteed. AMC’s site for the show also has some nice clips of Ad Legends.
David Rainbird
Posted on Sunday, 2nd of March 2008 Permalink
Gabe Ibañez has directed this beautiful ad for… actually, I’m not going to spoil it. (via Coudal)
David Rainbird
Posted on Monday, 25th of February 2008 Permalink
I didn’t know what “forced perspective” was until I googled it this week, according to Wikipedia it’s “a technique that employs optical illusion to make an object appear farther, closer, larger or smaller than it actually is.” Serendipitously I also came across this great music video for Chikinki, directed by Si&AD (aka Simon Atkinson and Adam Townley). If you didn’t understand what forced perspective was before, the giant Chikinki and tiny Chikinki will straighten you out.
David Rainbird
Posted on Tuesday, 18th of December 2007 Permalink
Drinking and driving is a stupid thing to do. Not only could you ruin somebody else’s life, you could ruin your own too. The consequences are as follows; hefty fine, a criminal record and a year’s ban. People don’t think about this side of it very much. This Christmas, the Department for Transport and Leo Burnett wanted to change that, and called on the assistance of Weapon 7 for help.
The clever guys at Weapon 7 came up with an ad in rewind. The only piece of film the DfT will be running this Christmas. And the only place you will see it is online, probably between about 4 and 5 in the evening – just the sort of time you might be contemplating that cheeky Christmas pint. Rewind it here
Vikesh Bhatt
Posted on Tuesday, 11th of December 2007 Permalink
Whatever Halloween costume you choose to wear this year, for safety’s sake don’t make it black, or wear a mask, or carry something awkward like a broom. It’s just too dangerous. After this safety video was made in 1977, road accidents involving black witches must have dropped dramatically.
David Rainbird
Posted on Friday, 26th of October 2007 Permalink