Seeing David’s earlier post, titled ’Flaming Logos‘, it was clear that a lot of work was put into recreating those 80s motion graphics logos. Plenty of 3D and a good dose of Flame or After Effects I’d wager.
After Effects, Schmafter Effects. Check out how they did this back in the day…
Who needs Maya when you’ve got 6 craftsmen sweating night and day over 3 months, a motion control camera from the ark, and some old school ingenuity.
Hey, I know it’s a 10 minute video, but trust me it’s worth it just for the soundtrack… Altogether now, “Pay a little closer attention to detail…All the things you’re taking for granted… Are just as important as what you see”
Gary Butcher
Posted on Thursday, 13th of March 2008 Permalink
CR Blog is at the Design Indaba in Cape Town and reports on a talk by graphic design legend Ivan Chermayeff. This animation of hundreds of logos that his studio has designed is a real gem. Chock full of famous brands such as Mobil, National Geographic and Chase Manhattan, it’s ten minutes long – if you don’t have the time just watch the quick rewind in the last five seconds (caution – flashing images) (via CR Blog)
David Rainbird
Posted on Sunday, 2nd of March 2008 Permalink
Director Aaron Duffy has combined his love of crochet with stop-motion to create The Special Guest. His new studio, SpecialGuest, is dedicated to the use of stop-motion, CG and cell-animation, and has created some quite charming story-driven animations. See them at his crafty website. Link
David Rainbird
Posted on Wednesday, 28th of November 2007 Permalink
Here we go again! that old industry chestnut, ripping off or simply inspired by? Where do you draw the line? it would appear once again that some in the world of advertising have trouble drawing that line at all! Remember the Honda Ad “Cog”, remember surprisingly similar Peter Fischli and David Weiss film “Der Lauf Der Dinge”, I believe they are still fighting their battle in court. It would appear that on a slightly less direct and obvious level it’s happened again here. Creators of the new Sony Bravia Ad look like they have a few questions to answer, failing to recognise and credit, indeed pay the source of their inspiration? the above pic is a section of a panoramic by illustrators Kozyndan. See the full panoramic of multicolured rabbits littering the streets of NYC here. So what should happen? Is this wrong? is it ok? is, like I once heard a disgusting Ad man say “Everythings up for grabs!” as a response to him blatently ripping off a very well know animators work. The new Sony Bravia ad is an amazing, superbly executed piece of work, why not involve the creatives with the original idea? I don’t get it, who’s to blame? Kozyndan claims Passion asked to see their work a few years back, work that included the above piece! they’ve heard nothing since! Read comments by Kozyndan and reactions here. Discuss…
Dave Brown
Posted on Tuesday, 9th of October 2007 Permalink
A round of applause to all involved in the new Sony Bravia ad ie. Fallon and Passion Pictures. The 3rd in the Sony Bravia series is apparently the most ambitious piece of stop-motion animation every undertaken! Filmed over 3 weeks in New York, using 40 animators and 2.5 tonnes of plasticine with a killer Stones soundtrack, it has to be my fovourite so far. Watch the ad and some behind the scenes business here. I love the smell of Play Doh in the morning!
Dave Brown
Posted on Friday, 5th of October 2007 Permalink
The best thing about the iPhone will be that mobile manufacturers and networks will simply have to try harder, not just with their product but also with their advertising.
Sprint Nextel have just stepped up to the plate with a nice new ad from Goodby, Silverstein + Partners. “Dreams” uses the Pikapika technique that combines long exposure and stop frame animation to create a wobbly world of spaceships, skipping ropes and musical instruments. The track is ‘Souvenirs’, by Melbourne-based Indie band Architecture in Helsinki.
Whilst “Dreams” is aimed at consumers, there’s a sister ad “Charts” aimed at business but it’s not nearly as interesting – I think because it’s trying to look the same but it’s actually all done in post-production. You can tell because you don’t see the army of helpers in the background furiously drawing all the shapes with torches. It’s obvious that Sprint have segmented the campaign, but it’s a shame that Godby felt the need to segment the production values too.
David Rainbird
Posted on Tuesday, 3rd of July 2007 Permalink
I absolutely love the way Cravendale Milk is being promoted. Using a quirky stop-animation set of TV adverts, made in the same vein as the Belgian animated series, Panique Au Village (A Town Called Panic), the TV campaign builds on a concept developed by Belgian animators Pic Pic and Andre. Instead of a cowboy, Indian and horse, the commercials feature a cyclist, pirate and cow. I like the pirate.
Vikesh Bhatt
Posted on Thursday, 10th of May 2007 Permalink
Dougal Wilson has directed the new campaign for the Big Yellow Storage Company, the ad features beautiful stop motion animated waves of possessions.The possessions, which include a piano, various toys, a teddy bear, old vinyl records and a radio move perfectly in the ebb and flow of a wave across an empty room.
Vikesh Bhatt
Posted on Wednesday, 2nd of May 2007 Permalink
It’s the largest because it’s on the side of the Renzo Piano KPN Telecom Building in Rotterdam, the smallest because they are all 22 x 41 pixel animations. Get some popcorn, turn you phone off and enjoy. Another Graffiti Research Lab spectacular.
David Rainbird
Posted on Monday, 19th of February 2007 Permalink
