Tis The Season to Think

Drinking and driving is a stupid thing to do. Not only could you ruin somebody else’s life, you could ruin your own too. The consequences are as follows; hefty fine, a criminal record and a year’s ban. People don’t think about this side of it very much. This Christmas, the Department for Transport and Leo Burnett wanted to change that, and called on the assistance of Weapon 7 for help.

The clever guys at Weapon 7 came up with an ad in rewind. The only piece of film the DfT will be running this Christmas. And the only place you will see it is online, probably between about 4 and 5 in the evening – just the sort of time you might be contemplating that cheeky Christmas pint. Rewind it here

Vikesh Bhatt
Posted on Tuesday, 11th of December 2007 Permalink Comment (0)