Saks Fifth Avenue

Pentagram have designed the new identity for iconic New York retailer Saks Fifth Avenue by adapting the logo from 1973 into grid of 64 seemingly infinitely shuffled and rotated squares (98,137,610,226,945,526,221,323,127,451,938,506,431,029,735,326,490,840,972,261,848,186,538,906,070,058,088,365,083,852,800,000,000,000 possible configurations for you math fans out there) (more than the number of electrons in the known universe, science-buffs).

Each square has it’s own beauty and the solution is a perfect meld of Saks’ heritage and eye on the future. Link.

Gary Butcher
Posted on Wednesday, 20th of December 2006 Permalink Comment (0)