Rabbit Rant!

Here we go again! that old industry chestnut, ripping off or simply inspired by? Where do you draw the line? it would appear once again that some in the world of advertising have trouble drawing that line at all! Remember the Honda Ad “Cog”, remember surprisingly similar Peter Fischli and David Weiss film “Der Lauf Der Dinge”, I believe they are still fighting their battle in court. It would appear that on a slightly less direct and obvious level it’s happened again here. Creators of the new Sony Bravia Ad look like they have a few questions to answer, failing to recognise and credit, indeed pay the source of their inspiration? the above pic is a section of a panoramic by illustrators Kozyndan. See the full panoramic of multicolured rabbits littering the streets of NYC here. So what should happen? Is this wrong? is it ok? is, like I once heard a disgusting Ad man say “Everythings up for grabs!” as a response to him blatently ripping off a very well know animators work. The new Sony Bravia ad is an amazing, superbly executed piece of work, why not involve the creatives with the original idea? I don’t get it, who’s to blame? Kozyndan claims Passion asked to see their work a few years back, work that included the above piece! they’ve heard nothing since! Read comments by Kozyndan and reactions here. Discuss…

Dave Brown
Posted on Tuesday, 9th of October 2007 Permalink Comment (1)