(New) Conservatives

The new Conservative Party logo is exactly what David Cameron’s party deserves – predictable, trite and bland.

Out with the old fossil-fuel burning torch, in with the scribble tree – but don’t be green-washed into thinking this represents any real environmental credentials – if you look closely at the tree you can still see the road protesters that plagued the last Tory government.

The corporate scribble always amuses me – unless they are the untamed variety like Minale Tattersfield or truly spontaneous like Virgin then they end up being overworked to sterile perfection. The tree trunk slanting just so to the right and there’s a mixture of pen styles in the same flourish.

Inoffensive. Cuddly. It’s a focus group triumph. My sympathies go to Perfect Day – the agency involved.

David Rainbird
Posted on Monday, 18th of September 2006 Permalink Comment (0)