London 2012 Identity
Global event logos will always provoke huge public interest and industry debate. The new Olympic logo for London 2012 has been unveiled by branding big boys Wolff Olinsand I doubt this one will be an exception to the rule! Visit the official site to see the brand video and listen out for the public cries of “My son could have done better than that” & “How much did they pay for that?! and look out for the letters in the next issues of Design Week and Creative Review from all those who simply have to have a moan about someone elses work. I’m going to sit on the fence but I will say I prefer it to the bid logo. Discuss.
Dave Brown
Posted on Monday, 4th of June 2007 Permalink Comment (8)
8 Comments
Did you say London or Japan? Is this for real?
Posted by Mon on Monday, June 2007 at 7:52 PM
It all looks a bit Saved by the Bell
Posted by Andrew on Monday, June 2007 at 8:04 PM
Smash Hits.
Posted by David Rainbird on Monday, June 2007 at 10:09 PM
ESTÁ CLARO QUE SI NO TIENES UN NOMBRE NO TE COMES UN ROSCO.
Y ESTOS DEBEN TENERLO, PORQUE PARA QUE LES ACEPTEN ESTO…
Posted by XIM on Monday, June 2007 at 11:37 PM
Smash Shits
Posted by Gary Butcher on Tuesday, June 2007 at 3:04 AM
Holy hell that is horrendous ! Please tell me this is all a cruel, cruel joke !
Posted by Subcontiental Giant on Tuesday, June 2007 at 6:37 AM
It looks like Lisa Simpson blowing a guy.
Posted by Jonathan Rouse on Tuesday, June 2007 at 11:41 AM
Oh boy! I actually think the idea of London punk as inspiration is very interesting, but the execution is unbelievably bad! The colors, the shape (the “2” doesn’t read at all), the chosen typeface… it’s a shame.
Posted by Kasey on Thursday, June 2007 at 11:37 PM
Post a comment
Comments have either been turned off or have expired on this article.
