IBM, Back to the Future

While leafing through The New Yorker or The Economist over the past few months I’ve stopped to admire advertisements for IBM’s Conversations for a Smarter Planet. It’s a series of ads that tries to position Big Blue at the forefront of technological thinking, albeit through some quite retro design.

With the Swiss typography, white space and Rand-inspired iconographic illustration, these ads have more to do with IBM ads from fifty years ago, perhaps evoking a time when IBM were thought more progressive than they are now. They might be talking about the future but their design evokes the 1960s.

David Rainbird
Posted on Sunday, 27th of September 2009 Permalink Comment (0)