Green Machine?

Amazingly this 240mph Formula 1 racing car is claiming pole position in the race to save the world.

The marketing angle on this is by making a donation to the myearthdream trust, will result in your name and pledge eventually appearing on the bodywork of the Honda Formula 1 racing car, there are 600,000 pixels per car. Ok, the non-logo car with a globe wrapping the entire bodywork makes a nice change from the archetypal Formula 1 car and thats pretty much it! What this evident marketing stunt can’t hide is the fact that it also drinks a gallon every five miles and pumps out 138 tonnes of carbon a year.

Vikesh Bhatt
Posted on Wednesday, 28th of February 2007 Permalink Comment (3)