Dances With Elephants

How do you turn a backpacker into a brand icon? Stride Gum took Matt, a 29 year old deadbeat (self-confessed) from Connecticut and asked him to travel the world doing his thing – which just happened to be travelling the world and – dancing. In 6 months he travelled through 39 countries on all 7 continents. In some countries his moves were clearly infectious in others, not. He obviously learned them in some very crowded clubs that serve up a mix of trip hop and hoedown. Above is his 2006 dancing film for Stride, his website also has his original 2005 film. (via Advertising Design Goodness)

David Rainbird
Posted on Wednesday, 9th of August 2006 Permalink Comment (0)