Cool warmth

Weare is a fascinating collision of clothing and technology with a simple philosophy - everyone should be able to participate in fashion.

Moving Brands launched Weare with a socially networked and user created scarf. The Moving Brands ecosystem of friends, colleagues and clients were invited to submit images to a window gallery at the Moving Brands studio. This sequence of images was then used to create the Weare scarf. The limited edition, collectible scarf is available to buy online from Moving Brands or in selected design-led shops in London throughout December and January 2008.

Aspiring designers and contributors can create images for the next Weare product – to be produced early in 2008 – by visiting weare.movingbrands.com.

These images will be shown at the Weare exhibition (online and Moving Brands window display) from December 2007 to March 2008. As well as creating images, contributors will also be able to vote for what the next Weare product should be.

In the interest of full disclosure I am the lucky owner of scarf 203 of 1000 and I used to work at Moving Brands. Not that that should stop you checking them out.

Gary Butcher
Posted on Friday, 14th of December 2007 Permalink Comment (1)