30gms http://30gms.com/ en vikesh@fibredesign.co.uk Copyright 2008 2008-04-29T11:14:00+00:00 First Person Kick About http://30gms.com/permalink/first_person_kick_about/ A sneaky peek at Director Guy Ritchie’s two minute blockbuster for the new Nike Total 90 football boot. You can see the full version on ITV before Manchester United’s Champions League tie with Barcelona tonight. Influenced by Prodigy’s Smack my Bitch Up perchance? Advertising, Video
A sneaky peek at Director Guy Ritchie’s two minute blockbuster for the new Nike Total 90 football boot. You can see the full version on ITV before Manchester United’s Champions League tie with Barcelona tonight. Influenced by Prodigy’s Smack my Bitch Up perchance?

]]> Vikesh Bhatt 2008-04-29T11:14:00+00:00 Carbon Footprint http://30gms.com/permalink/carbon_footprint/ I spotted this on the way to work on Monday, it was put up the night before, a pretty cool horticulral adidas poster just under the bridge by Kingsland road London, unfortunately made with plastic plants but worth a look. Advertising, Branding, Environmental, Graffiti ]]>I spotted this on the way to work on Monday, it was put up the night before, a pretty cool horticulral adidas poster just under the bridge by Kingsland road London, unfortunately made with plastic plants but worth a look.

]]> Vikesh Bhatt 2008-04-24T08:32:03+00:00 Blowing Bubbles http://30gms.com/permalink/blowing_bubbles/ I can imagine that the Fallon brainstorming session for the new Sony ad went a little something like this: “Ok everyone, we’ve done bouncy balls, we’ve done exploding paint, we’ve even done plasticine rabbits, now what else can we fill a City with?” “Funny you should ask that boss coz my washing machine broke this morning!” See the ad here (via motionographer.com) See more images here Advertising, Environmental, Photography ]]>I can imagine that the Fallon brainstorming session for the new Sony ad went a little something like this:
“Ok everyone, we’ve done bouncy balls, we’ve done exploding paint, we’ve even done plasticine rabbits, now what else can we fill a City with?”
“Funny you should ask that boss coz my washing machine broke this morning!”
See the ad here (via motionographer.com)
See more images here

]]> Dave Brown 2008-04-16T11:10:01+00:00 The Destination for Typographers http://30gms.com/permalink/the_destination_for_typographers/ On April 1st, 1977 The Guardian published a seven page “special report” about San Serriffe, a small republic in the Indian Ocean. The report included detailed facts about the geography, culture and economy of this hitherto unknown land. The newspaper received hundreds of requests from readers seeking further information. However, the island never existed and the report was one of the first April Fool’s Day hoaxes by a national newspaper in Britain. San Serriffe probably didn’t fool any designers at the time as everything about the place referenced typographic terms. The two main islands, Upper Caisse and Lower Caisse looked like a semi-colon, the capital was Bodoni and the dictator’s name was General Pica! The most impressive part was that major advertisers played along with the joke – Guinness, Texaco, Kodak and Vladivar Vodka all ran special advertisements, construction company Costain’s ad read “Costain is changing the face of San Serriffe” - geddit?. Read more about San Serriffe at Hoaxipedia Typography ]]>On April 1st, 1977 The Guardian published a seven page “special report” about San Serriffe, a small republic in the Indian Ocean. The report included detailed facts about the geography, culture and economy of this hitherto unknown land. The newspaper received hundreds of requests from readers seeking further information. However, the island never existed and the report was one of the first April Fool’s Day hoaxes by a national newspaper in Britain.

San Serriffe probably didn’t fool any designers at the time as everything about the place referenced typographic terms. The two main islands, Upper Caisse and Lower Caisse looked like a semi-colon, the capital was Bodoni and the dictator’s name was General Pica!

The most impressive part was that major advertisers played along with the joke – Guinness, Texaco, Kodak and Vladivar Vodka all ran special advertisements, construction company Costain’s ad read “Costain is changing the face of San Serriffe” - geddit?. Read more about San Serriffe at Hoaxipedia

]]> David Rainbird 2008-03-30T22:55:00+00:00 Peeps Show http://30gms.com/permalink/peeps_show/ In the US, marshmallow Peeps are as famous as the Easter Bunny. Introduced in 1952, the sickly confections were originally only in yellow chick form, hence the name. Now they come in a variety of shapes, colours and flavours, which makes them ideal material for building sickly sweet dioramas. The Washington Post has just judged it’s second annual Peeps Diorama Contest and with over 800 entries, it’s clearly catching on. TV shows, films or the year’s events inspire many of the entries such as this year’s winner “The Tomb of King Peepankhamun” by Laura Sillers. My favourite however is Sue Hauser’s campfire scene “Suddenly There Was a Peep!” in which four Peep rabbits toast their marshmallows over a fire – surely that’s cannibalism?! Craft, Photography ]]>In the US, marshmallow Peeps are as famous as the Easter Bunny. Introduced in 1952, the sickly confections were originally only in yellow chick form, hence the name. Now they come in a variety of shapes, colours and flavours, which makes them ideal material for building sickly sweet dioramas. The Washington Post has just judged it’s second annual Peeps Diorama Contest and with over 800 entries, it’s clearly catching on.

TV shows, films or the year’s events inspire many of the entries such as this year’s winner “The Tomb of King Peepankhamun” by Laura Sillers. My favourite however is Sue Hauser’s campfire scene “Suddenly There Was a Peep!” in which four Peep rabbits toast their marshmallows over a fire – surely that’s cannibalism?!

]]> David Rainbird 2008-03-24T23:34:00+00:00 The Grooviest Groovebox http://30gms.com/permalink/the_grooviest_groovebox/ Dieter and Lung of Perish Factory have directed this awesome, and, dare I say it, cute music video for Bomb The Bass, called Butterfingers. For the unfamiliar, it’s an analogue synth/sequencer/groovebox, of no particular type, made in felt. Each button and control has a unique character and role in the video that sustains viewing all the way to the witty end. In Dieter’s own words there was “no real trickery to the making of it, just lots of hands, a lot of puppets, a lot of takes and a crap load of duct tape in the back holding things together”. Check it out here. Music, Textile, Video ]]>Dieter and Lung of Perish Factory have directed this awesome, and, dare I say it, cute music video for Bomb The Bass, called Butterfingers. For the unfamiliar, it’s an analogue synth/sequencer/groovebox, of no particular type, made in felt. Each button and control has a unique character and role in the video that sustains viewing all the way to the witty end. In Dieter’s own words there was “no real trickery to the making of it, just lots of hands, a lot of puppets, a lot of takes and a crap load of duct tape in the back holding things together”. Check it out here.

]]> Gary Butcher 2008-03-21T00:43:03+00:00 Old’s Cool http://30gms.com/permalink/olds_cool/ Seeing David’s earlier post, titled ’Flaming Logos‘, it was clear that a lot of work was put into recreating those 80s motion graphics logos. Plenty of 3D and a good dose of Flame or After Effects I’d wager. After Effects, Schmafter Effects. Check out how they did this back in the day… Who needs Maya when you’ve got 6 craftsmen sweating night and day over 3 months, a motion control camera from the ark, and some old school ingenuity. Hey, I know it’s a 10 minute video, but trust me it’s worth it just for the soundtrack… Altogether now, “Pay a little closer attention to detail…All the things you’re taking for granted… Are just as important as what you see” Animation, Branding, Craft, Film, Video Seeing David’s earlier post, titled ’Flaming Logos‘, it was clear that a lot of work was put into recreating those 80s motion graphics logos. Plenty of 3D and a good dose of Flame or After Effects I’d wager.

After Effects, Schmafter Effects. Check out how they did this back in the day…

Who needs Maya when you’ve got 6 craftsmen sweating night and day over 3 months, a motion control camera from the ark, and some old school ingenuity.

Hey, I know it’s a 10 minute video, but trust me it’s worth it just for the soundtrack… Altogether now, “Pay a little closer attention to detail…All the things you’re taking for granted… Are just as important as what you see”

]]> Gary Butcher 2008-03-13T20:47:02+00:00 Bollo vs The Honey Monster http://30gms.com/permalink/bollo_vs_the_honey_monster/ We all know ad agencies appropriate, often inappropriately, and here’s another example – Bray Leino’s new commercial for Sugar Puffs is strikingly similar to The Mighty Boosh’s Soup Song. Take a look. Whether Crimping (A form of scat singing characterized by lines of interconnecting verse usually referencing abstract imagery, concepts and characters.) is a gift to culture that can be freely used to sell sugared cereal is really a question for The Mighty Boosh – perhaps they will crimp an answer for us? There are so many ways this is wrong. I’m pretty sure that The Mighty Boosh was not asked permission. Secondly, TMB aren’t credited with being the inspiration for the ad. Thirdly – the huge majority of comments on YouTube are upset Boosh fans, so they’ll be eating Corn Flakes. Unfortunately when advertising appropriates culture it’s a one-way street. Ask yourself this: If Sugar Puffs invented Crimping, would they allow The Mighty Boosh to use it without permission? Advertising, Rant We all know ad agencies appropriate, often inappropriately, and here’s another example – Bray Leino’s new commercial for Sugar Puffs is strikingly similar to The Mighty Boosh’s Soup Song. Take a look.




Whether Crimping (A form of scat singing characterized by lines of interconnecting verse usually referencing abstract imagery, concepts and characters.) is a gift to culture that can be freely used to sell sugared cereal is really a question for The Mighty Boosh – perhaps they will crimp an answer for us?

There are so many ways this is wrong. I’m pretty sure that The Mighty Boosh was not asked permission. Secondly, TMB aren’t credited with being the inspiration for the ad. Thirdly – the huge majority of comments on YouTube are upset Boosh fans, so they’ll be eating Corn Flakes.

Unfortunately when advertising appropriates culture it’s a one-way street. Ask yourself this: If Sugar Puffs invented Crimping, would they allow The Mighty Boosh to use it without permission?

]]> David Rainbird 2008-03-13T00:56:00+00:00 Quick Draw Postman Pat? http://30gms.com/permalink/quick_draw_postman_pat/ No this isn’t Fibres latest Quick Draw venture. This sweet one line journey / interface is for the Japanese Postal Service (correct me if im wrong, as my Japanese isn’t great). The different one line illustrations at intervals are pretty cool – check it out here Illustration, Website ]]>No this isn’t Fibres latest Quick Draw venture. This sweet one line journey / interface is for the Japanese Postal Service (correct me if im wrong, as my Japanese isn’t great). The different one line illustrations at intervals are pretty cool – check it out here

]]> Vikesh Bhatt 2008-03-05T09:36:02+00:00 Following Barack http://30gms.com/permalink/following_barack/ I’ve been hooked on the US primaries this year – I’m fascinated at how different the process is from the UK, and also by the possibility of either the first women or the first African-American President. Barack Obama’s campaign has been inspirational, but even the most elevating stump speeches can get a little repetitive after a few weeks. Spare a thought then for Scout Tufankjin – who has been photographing the Obama campaign for over fourteen months.  She’s captured some great moments backstage and at the fringes of the phenomenon that is Obama. Photography ]]>I’ve been hooked on the US primaries this year – I’m fascinated at how different the process is from the UK, and also by the possibility of either the first women or the first African-American President. Barack Obama’s campaign has been inspirational, but even the most elevating stump speeches can get a little repetitive after a few weeks.

Spare a thought then for Scout Tufankjin – who has been photographing the Obama campaign for over fourteen months.  She’s captured some great moments backstage and at the fringes of the phenomenon that is Obama.

]]> David Rainbird 2008-03-03T17:16:01+00:00